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Afflelou franchising

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Commitments

Our commitments

We consider our franchisees like our business partners and our goal is to establish a relationship of confidence with them from the beginning of our collaboration. Be able to give any time, any reliable information that the applicant might need as the owner of the franchise. Be available to bring our support at every stage.

Your commitments

You will be passionate about your optician job. You will be considered like an ambassador for Afflelou brand and spread our brand’s value motto: “Glasses without problems”.

10 good reasons to join us

OVER 40 YEARS OF KNOW-HOW

ALAIN AFFLELOU has a strong leadership ability.

EXCLUSIVE COMMERCIAL OFFERS

Thanks to its experience and market surveys ALAIN AFFLELOU understands what consumers need and successfully creates innovative concepts and exclusive collections. This is how the brand differentiates from its competitors and builds customer loyalty.

A HIGHER TURNOVER THAN THE MARKET

An ALAIN AFFLELOU store generates 1.8 times higher turnover than other optical stores.

THE FIRST OPTICAL RETAILER ADVERTISER

Our consumer awareness is the highest for an optical retail brand.

KEEP YOUR FREEDOM AND INDEPENDENCE WITH OUR KNOW-HOW

 

LISTING, PURCHASING AND PAYMENT CENTRALIZED PLATFORMS

ALAIN AFFLELOU grants each franchisee its purchasing power, selecting top suppliers and negotiating the best terms.

A PERMANENT TRAINING PROGRAM

AFFLELOU Group has a training center for the franchisee and their team. They will enjoy training courses on commercial policies, products, sales tools, etc., which are provided in store and online.

EXCLUSIVE AREA GUARANTEED

Afflelou Group grants to any franchisee an exclusive area to promote and to develop their business.

A CONSTANT SUPPORT FROM HEAD OFFICE

Our franchisee are directly connected to all the major corporate departments: legal, HR, accounting, communication, and marketing.

ON-GOING SUPPORT FROM A DEDICATED AND TALENTED TEAM

Our Afflelou team network is providing advices and recommendations for daily operations, in order to rise the franchise business.

Testimonies

Ángel Díaz De la Cebosa

“It was clear to me that the player missing in Colombia was Afflelou”. Backed by his rich experience and in depth knowledge of the brand and the optical sector, Ángel has been very successful in introducing and developing the Afflelou brand in Colombia under the figure of Master Franchise. After successfully founding two companies, he took advantage of a new opportunity to return to the optical sector. On October 9th 2018, he opened his first store in Bogota, followed by Cucuta, then Medellin in 2019. Each benefited from his entrepreneurial vision and the continuing support of the Afflelou Group. It is this combination that has enabled the brand to grow on a global scale. “Today I derive my greatest satisfaction from exercising my profession with care and passion, both administratively and commercially, in view of positioning this brand in Colombia”, he says. Less than 2 years after opening his first store in Bogota, Angel is already supervising 3 stores and is still pursuing major development projects to expand the brand’s presence throughout Colombia!

Ángel Díaz De la Cebosa Master franchisee in Colombia
Racha Tage-Eddine

After two years optical experience in France, I moved to Senegal where I had been hired as optician for an independent store. Few years later and with my optical background, I decided with my partner to open the first ALAIN AFFLELOU shop in Dakar in 2016 and in 2019 the second one. In Senegal, AFFLELOU is not only a store banner, it’s also considered like an international high-end brand. Since the beginning of our partnership with AFFLELOU, we are receiving a permanent and consistent support in marketing-communication tools, legal aspect and business development. Today, we are proud to say that our local awareness is rising thanks to the optical expertise of AFFLELOU banner. For our customers ALAIN AFFLELOU means attention, product quality and confidence.

Racha Tage-Eddine Multi-store franchisee and Optician in Dakar, Sénégal
Maxime Balouzat

“Age is no problem as long as you are motivated, professional and enjoy the support of ALAIN AFFLELOU franchisor. » Maxime has already won a number of awards for his business but more importantly has received recognition from his peers. « I’m one of the 15 members elected to the National Committee at Afflelou, I’m already in my second term ». It’s an interesting situation at 30 years of age, knowing that there are still 420 franchisees in the Afflelou Group. At 20 years old, Maxime passed the optical degree and was hired directly by AFFLELOU after his internship. He teamed up with a friend and backed by the unfailing support of his entourage and the Group, he achieved his goal. On the 15th of September 2010, he opened his first store, followed by one in 2012, then 2013, 2017 and finally 2019. Today he is very proud to talk about his structure and his organization managing stores.

Maxime Balouzat Multi-store franchisee
and optician in Lyon, France
Alberto Ruiz

After 16 years working in the ALAIN AFFLELOU affiliates, and having always wanted my own business, I finally decided to go for it and open my own franchise. I knew the ALAIN AFFLELOU group was a solid option because of the brand’s potential and its capacity for growth, along with a skilled team that is always available to offer help and advice whenever you need it, and which has a lot of resources you can use. Thanks to this, and a relationship based in mutual trust, it was really simple to get into business and … now I already have four stores!

Alberto Ruiz Franchisee with
4 optical stores in Spain

Information request

For any information concerning franchisee development
kindly send us your message here beside.

Information Request

AFFLELOU GROUP
11, rue d'Argenson
75008 Paris
FRANCE