Innovation

Innovative store concept

The Elysées concept is the new image of ALAIN AFFLELOU in France and abroad. The Afflelou PARIS spirit, based on the eyewear specialist’s iconic story and expertise, is staged in every store.

Eyewear staging

An impressive cascade of eyewear and screens with the latest adverts invite customers to discover the entire store. Once inside, the customer has a comprehensive view of the different areas of the store: optics for women, men and kids, sunglasses and contact lenses.

OPTICAL AREA: THE OPTICIAN’S EXPERTISE

The optical section offers contrasting light tones of white, grey and gold creating a soft, clean, and bright ambiance. Scattered light is used for the eyewear displays in harmony with the sun section concept. Eyewear displays alternate with new premium merchandising, making it easier to organise the product line and enhance displays, thus catching the customer’s eye while highlighting the products. Thanks to the ergonomic and functional sales tables the optician has everything at hand when advising customers and showing frames.

SUNGLASSES AREA: FASHION EXPERT

This area enjoys a unique sunny atmosphere starring warm browns and gold. The showroom with its play of lights and backlighting enhances the glass tones. A shining central path naturally directs customers to the products. A contrasting floor and high central tables favour friendly conversations with the optician.

KIDS CONCEPT: ATTRACTIVE EXPERIENCE

The children’s area uses appealing graphic codes and colours turning the merchandising into a fun experience. Frame displays are organised by age, each age group identified by a different colour. Frames located according on the height of children.

CONTACT LENSES: EXTENSIVE OFFER

Customers looking for contact lenses will find them easily thanks to a clear signage and a central location at the entrance to the store where the contact lens display units are located. Merchandising is organised like a discovery itinerary through different categories of products.

Product innovation

Observing customers and analyzing the lifestyles of glasses wearers, ALAIN AFFLELOU has developed MAGIC. This latest innovation from the Afflelou collection reimagines eyewear! Indeed, MAGIC is a smart and modular pair of glasses, designed to adapt to all your desires and daily activities. Thanks to a system of magnetic clips (MAGIC CLIP) that attach to an ultra-light frame (equipped with the latest generation lenses), your corrective glasses can change style or function in a split second without any adjustment needed: they can transform into sunglasses, protect against glare or blue light, assist in watching a 3D movie, or aid in detailed work with near vision enhancement.
The possibilities are endless!

Completely invisible once clipped onto your frame, the MAGIC CLIP ensures perfect hold in all your daily activities. Made from a revolutionary material, Ultem, the MAGIC frame is ultra light. Today the Magic is available in acetate, nickel-free, in two materials, meeting the requirements and comfort of our customers.

OUR COMMITMENT FOR ENVIRONMENT PRESERVATION

ALAIN AFFLELOU is innovating to help protect the planet with the launch of the eco-friendly H2O collection and the eco-friendly MAGIC segment made from eco-responsible materials (rPET, G850, BD8, etc.)

Creative commercial offers

In the early 1990s, most spectacle wearers only owned one pair. However, many would like to have a second pair, but the price is a major obstacle. So Alain Afflelou came up with TCHIN-TCHIN d’AFFLELOU: for an extra 1 euro, wearers could have a second pair of quality glasses to choose from over 80 models. TCHIN-TCHIN d’AFFLELOU led to a real upheaval in the optical market, with most wearers now benefiting from a spare pair of glasses, sunglasses to suit their sight, or even the chance to treat themselves to a pair of glasses in a different style.

Consumers are renewing their optical equipment less and less often because the cost – or the image of the cost – of glasses in the minds of consumers remains a barrier. In France, glasses are often poorly reimbursed. Alain Afflelou therefore proposed buying glasses on free credit! With the creation of NEXTYEAR in 2009, Alain Afflelou is introducing an optical consumer credit offer that enables all consumers to buy glasses and contact lenses and pay for them in one year, in twelve equal monthly instalments, with no interest or administration fees. The formalities of the loan have been simplified, removing one of the main obstacles to this type of transaction. Alain Afflelou does not present the NEXTYEAR offer as consumer credit, but as an offer tailored to customers’ portfolios.

EVERYTHING CHANGES IN A CLIP WITH MAGIC!

At any time during the day, instantly make your glasses a unique accessory. For €119*, choose your MAGIC frame and 2 magnetic clips from a large selection.

Different frames and clips for truly personalised style:

– MAGIC frames, including blue light filtering lenses, with or without corrective lenses
– Solar or polarised clips, graduated or mirrored sun protection
– Night vision clips, with anti-reflection and anti-glare technology, for optimal night driving
– Other on-trend clips

*€ prices inc. tax, applicable to France

Communication and advertising

Because it’s always been our premise that if you have an expertise you need to spread the word, the brand has been advertising for more than 40 years. Catchy advertising enhances the brand’s dynamic image and high profile.

Below are a few images from our advertising from the very first ones to the last ones.