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A leading opticians group

ALAIN AFFLELOU The founder

In 1971, Alain Afflelou left Paris, where he completed his studies. At 23, he obtained a double degree as an optician and hearing aid consultant. He enjoyed relationship for which he had a spontaneous talent. He was looking to set up his own business and opened his first optical store in 1972 in the Bordeaux area.

In 1978, Alain Afflelou launched his first revolutionary advertising campaign with half-price frames on all brands and personally involved in expanding the AFFLELOU optical store franchise.

A charismatic visionary, ongoing innovation is one of the key pillars of his success, a success that has seen him build a brand that throughout the years continues to stand out in a strong competitive environment. All these innovations are based on both strong worldwide communication and product innovation. In 1985, there were 100 Afflelou points of sales in France, 360 in 1999 and 1 425 stores in 2019.

Alain Afflelou has always loved sports, especially football.

Competitiveness, team spirit, dynamism: ALAIN AFFLELOU shares his values with the world of high performance sports. Therefore it was no surprise when the brand became involved in sports sponsorship in the mid-80s.

In 2019, he ranked among the top 5 most popular entrepreneurs in France. Backed by 40 years of hands on experience, the AFFLELOU group keeps on opening new optical and hearing aid stores and exploring new opportunities to meet the expectations of an ever growing number of customers.

DIDIER PASCUAL CEO

The aim of digital transformation is to gain a competitive edge over rivals. The AFFLELOU Group is looking to create an innovative environment for both its current and future customers. These changes are the fruit of the new AFFLELOU Group consumer vision. Analysis of customer behaviour must thus be sufficiently agile so as to be relevant “in real time”.

At ALAIN AFFLELOU, digital integration must strengthen the « Franchiser/Franchisee/Customer » (B2B2C) relationship of trust while adapting to new consumer market patterns.

Digital transformation extends to all aspects of the company: a new way of working, communicating, understanding. From the optimisation of internal operating, through to in-store product installation and logistics.

42 years of franchisee history

Read more Read less 1972

Opening of the first optical store in Bordeaux.

Read more Read less 1978

Launching of the ALAIN AFFLELOU franchise concept.

Read more Read less 1985

Opening of the 100th store in France.

Read more Read less 1995

Opening of the first store in Belgium.

Read more Read less 1999

Launching of the Tchin Tchin commercial offer (Buy 1 frame get another one for 1 french franc).

Read more Read less 2002

The network reaches its 500th point of sale. Opening of the 1st ALAIN AFFLELOU store in Morocco.

Read more Read less 2004

Launching of the franchise activity in Spain. Alain Afflelou optico banner.

Read more Read less 2005

Opening of the 100th ALAIN AFFLELOU store in Spain. Opening of the 1st store in Switzerland and in Portugal.

Read more Read less 2007

Opening of the 200th store abroad. Opening of the first store in Abidjan – Ivory Coast.

Read more Read less 2009

1000th store in the world. Launch of the NextYear offer.

Read more Read less 2011

Launching of the ALAIN AFFLELOU ACOUSTICIEN banner (Hearing aid).

Read more Read less 2013

Opening of the 1st ALAIN AFFLELOU store in Algeria.

Read more Read less 2014

Launching of the AFFLELOU Paris brand for eyewear collection. International collaboration with Sharon Stone for exclusive advertising campaigns.

Read more Read less 2015

ALAIN AFFLELOU OPTICO celebrates its 300th Spanish store.
Acquisition of Optical Discount group in France: 140 stores.

Read more Read less 2016

Opening of the 1st ALAIN AFFLELOU store in Chongqing - China and in Dakar-Senegal. Acquisition of a pure online optical player: www.malentilles.com.

Read more Read less 2017

Opening of the 1st ALAIN AFFLELOU store in Burkina Faso and in Mauritius Island.

Read more Read less 2018

Opening of the 1st ALAIN AFFLELOU store in Bogota – Colombia.

Read more Read less 2019

Launching of MAGIC a successful and innovative eyewear collection with magnetic clips supported by an 360° media campaign. ALAIN AFFLELOU Accousticien (Hearing Aid) celebrates its 300th POS. Opening of the 1st ALAIN AFFLELOU store in Kuwait and in Beirut – Lebanon.

Our values

  • Leadership
  • Commitment
  • Dynamism
  • Confidence
Vanessa Mauree, HR Director Group

Company key figures

Group turnover

2019
Diagram turnover 818
MILLION €

Personnel

Permanent Headquarters Employees
300
D.O.S STAFF
900
Franchise OWNER
500

Our shareholders

Lion capital CDPQ Apax Afflelou Management
(1) 2019/07/31 datas

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AFFLELOU GROUP
11, rue d'Argenson
75008 Paris
FRANCE