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Afflelou franchising

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Commitments

Our commitments

We consider our franchisees like our business partners and our goal is to establish a relationship of confidence with them from the beginning of our collaboration. Be able to give any time, any reliable information that the applicant might need as the owner of the franchise. Be available to bring our support at every stage.

Your commitments

You will be passionate about your optician job. You will be considered like an ambassador for Afflelou brand and spread our brand’s value motto: “Glasses without problems”.

10 good reasons to join us

OVER 40 YEARS OF KNOW-HOW

ALAIN AFFLELOU has a strong leadership ability.

EXCLUSIVE COMMERCIAL OFFERS

Thanks to its experience and market surveys ALAIN AFFLELOU understands what consumers need and successfully creates innovative concepts and exclusive collections. This is how the brand differentiates from its competitors and builds customer loyalty.

A HIGHER TURNOVER THAN THE MARKET

An ALAIN AFFLELOU store generates 1.8 times higher turnover than other optical stores.

THE FIRST OPTICAL RETAILER ADVERTISER

Our consumer awareness is the highest for an optical retail brand.

KEEP YOUR FREEDOM AND INDEPENDENCE WITH OUR KNOW-HOW

 

LISTING, PURCHASING AND PAYMENT CENTRALIZED PLATFORMS

ALAIN AFFLELOU grants each franchisee its purchasing power, selecting top suppliers and negotiating the best terms.

A PERMANENT TRAINING PROGRAM

AFFLELOU Group has a training center for the franchisee and their team. They will enjoy training courses on commercial policies, products, sales tools, etc., which are provided in store and online.

EXCLUSIVE AREA GUARANTEED

Afflelou Group grants to any franchisee an exclusive area to promote and to develop their business.

A CONSTANT SUPPORT FROM HEAD OFFICE

Our franchisee are directly connected to all the major corporate departments: legal, HR, accounting, communication, and marketing.

ON-GOING SUPPORT FROM A DEDICATED AND TALENTED TEAM

Our Afflelou team network is providing advices and recommendations for daily operations, in order to rise the franchise business.

Testimonies

Since its establishment in Georgia in 2021, the first optical salon has thrived for three successful years, catering to the discerning needs of local customers.

AFFLELOU Paris truly stands out as a brand that infuses color and creativity into its eyewear offerings. One of the most compelling aspects of AFFLELOU Paris is its unwavering commitment to customer satisfaction through the constant Tchin Tchin promotion. This ongoing promotion ensures that customers receive unparalleled value and benefits with every purchase, enhancing their overall shopping experience. With AFFLELOU Paris, customers not only get access to high-quality eyewear but also enjoy continuous rewards and savings, making it a truly customer-centric brand in the optics industry.

Implementing a sustained campaign to raise awareness about eye care ensures that important messages reach a broad audience consistently. Whether through educational programs, informational materials, or community events, AFFLELOU Paris can effectively communicate the significance of regular eye examinations, proper eyewear usage, and other essential aspects of maintaining eye health.

By proactively addressing this issue, AFFLELOU Paris not only fulfills its corporate responsibility but also cultivates stronger relationships with customers by demonstrating care beyond mere product offerings. This approach fosters trust and loyalty, ultimately contributing to the brand’s long-term success.

Ani Gigineishvili General Manager in Georgia

After two years optical experience in France, I moved to Senegal where I had been hired as optician for an independent store. Few years later and with my optical background, I decided with my partner to open the first ALAIN AFFLELOU shop in Dakar in 2016 and in 2019 the second one. In Senegal, AFFLELOU is not only a store banner, it’s also considered like an international high-end brand. Since the beginning of our partnership with AFFLELOU, we are receiving a permanent and consistent support in marketing-communication tools, legal aspect and business development. Today, we are proud to say that our local awareness is rising thanks to the optical expertise of AFFLELOU banner. For our customers ALAIN AFFLELOU means attention, product quality and confidence.

Racha Tage-Eddine Multi-store franchisee and Optician in Dakar, Sénégal
Alberto Ruiz

After 16 years working in the ALAIN AFFLELOU affiliates, and having always wanted my own business, I finally decided to go for it and open my own franchise. I knew the ALAIN AFFLELOU group was a solid option because of the brand’s potential and its capacity for growth, along with a skilled team that is always available to offer help and advice whenever you need it, and which has a lot of resources you can use. Thanks to this, and a relationship based in mutual trust, it was really simple to get into business and … now I already have four stores!

Alberto Ruiz Franchisee with
4 optical stores in Spain

Information request

For any information concerning franchisee development
kindly send us your message here beside.

Information Request

AFFLELOU GROUP
Tour Trinity – 1 bis Esplanade de la Défense
92400 Courbevoie
FRANCE